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Project:
Performance and Assessment (P&A) Project
My Role:
Sole UI/UX designer
Duration:
One Month
Product status:
Shipped
The Performance and Assessment (P&A) project focuses on evaluating the knowledge base of Apple Store clients to ensure they have a comprehensive understanding of Apple’s product range. A key component of this project is the User Interface (UI), which is crucial for client interaction. Given the extensive amount of information and data on the dashboard. An ineffective kiosk design could potentially mislead users and negatively impact business outcomes. Given the extensive amount of information and data on the dashboard, it is essential that the UI is both user-friendly and elegantly designed.
1) Enhance Efficiency
By analyzing store performance metrics, the project seeks to identify areas where efficiency can be improved. This may involve streamlining operational processes, optimizing customer service, and maximizing sales potential to create a seamless and engaging shopping experience for customers.
2) Product Understanding
Apple places great importance on ensuring that store employees possess a deep understanding of its product offerings. The P&A project will focus on evaluating the level of product understanding among store staff, allowing Apple to provide targeted training and resources to further enhance their product expertise.
3) Performance Tracking
Implementing a robust performance tracking system is a key aspect of the project. Apple aims to establish metrics and reporting mechanisms that will enable ongoing monitoring and assessment of each store's performance. This will facilitate data-driven decision-making and provide insights for continuous improvement.
The Performance and Assessment (P&A) system is data-driven and includes a significant amount of information on the dashboard. Consequently, reanalyzing and reorganizing the design is crucial. I started by analyzing the current design and identified several areas for improvement, which are detailed below. I held several meetings with Project Managers to ensure that the proposed ideas and design align with their requirements.
1) Poor user flow: The current design resembled Tableau, resulting in poor user flow and navigation difficulties.
2) Information overload on the home page: The home page contained excessive amounts of information, potentially overwhelming users.
3) Navigation challenges: Users encountered difficulties in finding the desired information within the system.
4) Lack of design consistency: The design elements throughout the interface lacked uniformity, contributing to a less cohesive user experience.
I began by researching the dashboard data driven design and analyzing the existing design. Understanding the opportunity areas and design issues is crucial for further elevating the design.
Below is a before-and-after comparison that demonstrates the impact of design improvements on user experience. I’ve highlighted key enhancements in information architecture, annotation, and overall visual hierarchy. This comparative analysis not only showcases the effectiveness of the design iterations but also provides a clear narrative of how user feedback and testing have informed these changes.
Below is a GIF of my final designs. This mockup showcases the completed visual and interactive elements of the app, reflecting the overall user experience and design intent. It includes detailed representations of the screens, layout, and user interface components, illustrating how interactions will look and function in the final version of the website.
Both Apple clients and Apple PMs were extremely satisfied with the new design. They appreciated the improved hierarchy and reorganization, noting that it was not only visually appealing but also significantly easier to read. Additionally, my boss received a recognition email from our clients and PMs, highlighting the success of the design improvements.
