Overview

Spectrum, the trade name of Charter Communications, which is widely used by commercial entities for cable television, internet, telephone, and wireless services. I was tasked with the redesign of the Spectrum website. The overall goal was to elevate the overall user experience by implementing strategic enhancements. My responsibilities encompassed not only refining the visual aesthetics but also reimagining the user flow to ensure a seamless and intuitive journey for visitors.

What I did

This project is a highly dynamic and fast-paced environment, characterized by a multitude of client requirements and daily internal meetings. In this project, I will show one of the user flows called "storefront" that I worked on. I navigated the intricacies of client expectations, leveraging daily internal meetings to align our vision and strategy. From the inception of the project, I engaged in a robust brainstorming process, translating ideas into the final design.

Prototype Link